Facilitating the Registration of Trademarks: A Step towards Creating Internationally Recognised Sri Lankan Brands

Abstract

The Madrid Protocol is a simplified global system for registering trademarks abroad. It eases trademark registration abroad for Sri Lankan businesses. Sri Lanka was looking to complete accession to the Madrid Protocol by the end of 2017 or early 2018. However, accession to the Madrid Protocol would not necessarily help address the related challenges faced by Sri Lankan business; the challenge of registering trademarks in Sri Lanka. Verité has conducted research on the challenges faced in the process of registering trademarks in Sri Lanka and how these challenges undermine the benefits of the proposed accession to the Madrid Protocol. This policy brief presents an analysis of these issues and provides recommendations to overcome the identified obstacles.